Neighbourhood storytelling
Kings Cross Quarter
Seven videos. One neighbourhood, full of character. A series exploring the food, drinks and personalities of Kings Cross Quarter.
7 videos delivered · 2025
Sydney content creator · Food / Travel / Experiences
GOOD PLACES.
GREAT STORIES.
Social-first content with a sense of place.
For businesses with something worth sharing.
CELLA / MARCELLA BAVA BASED IN SYDNEY · CREATING NEAR & FAR
Selected collaborations
A few stories I’ve helped tell
SELECTED WORK.
Destination & event campaigns
Barangaroo
Food, music and a reason to step outside. Bringing Spring in the Streets to life for Placemaking NSW, across Instagram, TikTok and Stories.
Spring in the Streets · 2025
Recipe-led product storytelling
KitchenAid
Mango granita, made with the Pure Power Blender. A product story built around a real recipe and a personal moment in the kitchen.
Creator partnership · 2026
Travel & experiences
Pure Milford
From the road through Fiordland to the scenery on the water. An invitation to experience Pure Milford’s coach and cruise journey, told from the inside.
Hosted travel partnership · 2024
Restaurant discovery
Penelope’s, Circular Quay
A harbour-side dining story, featured in the campaign agency’s own wrap-up.
Watch on InstagramLocal food campaign
EAT Parramatta
Afterglow Eatery, through its coffee, dishes and atmosphere. A Reel, TikTok and three Story frames created for City of Parramatta.
Campaign delivered · 2025A story people shared
GOOD LUCK.
GREAT FOOD.
A dining story for Merivale’s Good Luck Restaurant Lounge, sharing its 2-for-1 crab offer and the experience around the table.
Instagram insights supplied December 2024. Results for this campaign at that time.
- Instagram accounts reached
- 13,903
- Shares
- 330
- Saves
- 181
Made for your business
YOUR STORY.
LET’S SHARE IT.
Content created around your business, your audience and the experience you want to share.
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Content creation
Short-form video and photography for your business to share. From a single story to a ready-to-post content library.
Social strategy & management
A clear direction for your channels, with content planning and ongoing social management shaped around your business.
Coaching & mentoring
Practical, one-to-one guidance for creators and founders. Clearer positioning, stronger pitches and a plan you can use.
Want to reach the @cella.channel community?
Explore creator partnershipsThe person behind the lens
HEY, I’M
MARCELLA.
A Sydney creator with a curiosity for good food, memorable stays and places worth discovering.
I’m the person behind @cella.channel. I work with businesses to turn real experiences into considered, engaging social content, from a neighbourhood restaurant to an international travel experience.
Every business has its own story. I take the time to understand yours, then tailor the content to the people you want to reach.
Meet me on InstagramFrom first hello to final edit
A GOOD STORY.
A CLEAR PROCESS.
- 01
The conversation
Tell me about your business, audience and timing. We’ll decide whether you need content for your channels, a creator partnership or ongoing support.
- 02
The creative
We agree the brief, deliverables and quote before the shoot. Usage, posting, approvals and turnaround are confirmed for your project.
- 03
The story
I bring the idea to life through filming and editing, ready for the channels and audience we’ve agreed.
Words from the people behind the brands
“Really enjoyed working with you… Videos are my favourite so far. Super authentic and warm.”
“Thank you again for the amazing content… it was fantastic!”
Let’s work together
HAVE SOMETHING
WORTH SHARING?
Tell me about your business, your goals and what you have in mind. Let’s make content that feels like you.
info@heycella.com